SeasonedGoogleexecutivesEricSchmidtandJonathanRosenbergprovideaninsider’sguidetoGoogle,fromitsbusinesshistoryanddisruptivecorporatestrategytodevelopinganewmanagmentphilosophyandcreatingacorporateculturewhereinnovationandcreativitythrive.SeasonedGoogleexecutivesEricSchmidtandJonathanRosenbergprovideaninsider’sguidetoGoogle,fromitsbusinesshistoryanddisruptivecorporatestrategytodevelopinganewmanagmentphilosophyandcreatingacorporateculturewhereinnovationandcreativitythrive.GoogleExecutiveChairmanandex-CEOEricSchmidtandformerSVPofProductsJonathanRosenbergcametoGoogleoveradecadeagoasproventechnologyexecutives.Atthetime,thecompanywasalreadywell-knownfordoingthingsdifferently,reflectingthevisionary-andfrequentlycontrarian-principlesoffoundersLarryPageandSergeyBrin.IfEricandJonathanweregoingtosucceed,theyrealizedtheywouldhavetorelearneverythingtheythoughttheyknewaboutmanagementandbusiness.Today,Googleisaglobaliconthatregularlypushestheboundariesofinnovationinavarietyoffields.HowGoogleWorksisanentertaining,page-turningprimercontaininglessonsthatEricandJonathanlearnedastheyhelpedbuildthecompany.Theauthorsexplainhowtechnologyhasshiftedthebalanceofpowerfromcompaniestoconsumers,andthattheonlywaytosucceedinthisever-changinglandscapeistocreatesuperiorproductsandattractanewbreedofmultifacetedemployeeswhomEricandJonathandub“smartcreatives.“Coveringtopicsincludingcorporateculture,strategy,talent,decision-making,communication,innovation,anddealingwithdisruption,theauthorsillustratemanagementmaxims(“Consensusrequiresdissension,““Exileknavesbutfightfordivas,““Think10X,not10%“)withnumerousinsideranecdotesfromGoogle’shistory,manyofwhicharesharedhereforthefirsttime.Inanerawheneverythingisspeedingup,thebestwayforbusinessestosucceedistoattractsmart-creativepeopleandgivethemanenvironmentwheretheycanthriveatscale.HowGoogleWorksexplainshowtodojustthat.
GOOGLE INNOVATION STRATEGY TALENT communication PAGE WORKS NOT10 MAKING
